Privacy policy
Privacy Policy
Effective Date: 5 August 2026
At Paramount Mirrors & Prints, we respect your privacy and are committed to protecting your personal information in accordance with the Protection of Personal Information Act, 4 of 2013 (POPIA).
Our website, www.paramountmirrors.co.za, is powered by Shopify. This Privacy Policy explains how we collect, use, store, process and disclose your personal information when you visit our website, purchase products, create an account, communicate with us or otherwise use our services.
By using our website, you acknowledge that you have read and understood this Privacy Policy.
1. Information We Collect
Depending on how you interact with our website, we may collect the following information.
Personal Information
This may include:
- Full name
- Email address
- Telephone number
- Billing address
- Delivery address
- Payment information
- Order history
- Customer account information
Technical Information
We may automatically collect:
- IP address
- Browser type
- Device information
- Operating system
- Website usage data
- Cookies and similar technologies
Communications
When you contact us by email, telephone, WhatsApp or live chat, we may collect:
- Messages
- Enquiries
- Feedback
- Customer support requests
2. How We Use Your Information
We use your personal information to:
- Process and fulfil your orders.
- Arrange deliveries.
- Process payments.
- Provide customer support.
- Respond to enquiries.
- Improve our products and services.
- Improve website performance.
- Detect and prevent fraud.
- Comply with legal obligations.
- Send marketing communications where you have consented to receive them.
You may unsubscribe from marketing emails at any time using the unsubscribe link included in our emails.
3. AI-Assisted Customer Support
Our online store uses Shopify Inbox, including AI-assisted chat functionality, to help answer customer enquiries.
When you use our AI-assisted chat service, Shopify may process information that you provide during your conversation, including chat communications, customer details and technical information, to:
- generate responses to your enquiries;
- improve customer support;
- improve the quality and performance of the Shopify Inbox AI service over time.
Please avoid sharing sensitive information such as passwords, banking credentials or complete payment card details through our online chat.
4. Disclosure of Your Information
We do not sell your personal information.
However, we may share your information with trusted third parties where necessary, including:
- Shopify
- Payment service providers
- Courier companies
- IT service providers
- Customer support providers
- Marketing service providers
- Analytics providers
These service providers are only permitted to process your information on our behalf and must protect your personal information appropriately.
We may also disclose your information where required by law or to protect our legal rights.
5. Shopify
Our online store is powered by Shopify.
Shopify processes certain personal information to operate our online store, process transactions and improve its services.
Information you provide through our website may be processed by Shopify and authorised service providers located in countries outside South Africa.
For more information about Shopify's privacy practices, please visit:
6. Cookies
Our website uses cookies and similar technologies to:
- remember your preferences;
- maintain shopping cart functionality;
- analyse website traffic;
- improve website performance;
- personalise your shopping experience.
You may manage cookie preferences through your browser settings.
Please note that disabling cookies may affect certain website functionality.
7. Data Security
We implement appropriate technical and organisational measures to protect your personal information against:
- unauthorised access;
- alteration;
- disclosure;
- destruction; and
- unlawful processing.
Although we take reasonable precautions, no method of electronic transmission or storage can be guaranteed to be completely secure.
8. Retention of Information
We retain personal information only for as long as necessary to:
- fulfil your order;
- comply with legal obligations;
- resolve disputes;
- enforce our agreements; and
- maintain business records where required by law.
When your information is no longer required, it will be securely deleted or anonymised.
9. Your Rights
Subject to POPIA, you have the right to:
- request access to your personal information;
- request correction of inaccurate information;
- request deletion where applicable;
- object to certain processing activities;
- withdraw consent where processing is based on consent.
To exercise any of these rights, please contact us using the details below.
10. International Transfers
Some of our service providers, including Shopify, may process personal information outside South Africa.
Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are in place in accordance with POPIA.
11. Complaints
If you believe we have not handled your personal information in accordance with POPIA, please contact us first so that we can attempt to resolve your concerns.
You also have the right to lodge a complaint with the Information Regulator (South Africa).
Website: https://inforegulator.org.za/
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to:
- our business;
- Shopify's services;
- applicable legislation; or
- our privacy practices.
Any changes will be published on this page together with the revised effective date.
13. Contact Us
If you have any questions regarding this Privacy Policy or how we process your personal information, please contact us.
Paramount Mirrors & Prints
General Enquiries
Email: info@paramountmirrors.co.za
Customer Care
Email: wecare@paramountmirrors.co.za
Office: +27 21 945 2780
Physical Address:
12 Stikland Park
La Belle Road
Stikland
Cape Town
Western Cape
7530
South Africa